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Sunline Asset Based Logistics
Project type
Brand Identity | UI/UX Design
Role
Lead Designer
Credits
Good Work Development
Visit
Overview:
Sunline is a Texas-based transportation company with 27 years of experience operating in both Texas and Mexico. Looking to attract a younger workforce and stay competitive in a modern market, they needed to evolve their brand and online presence without losing touch with their legacy.
Solution:
By refreshing Sunline’s visual identity to reflect both its heritage and forward momentum. This included a modernized logo inspired by the original, updated brand collateral and swag to showcase company culture, and a redesigned website optimized for usability, job visibility, and modern digital standards. Together, these elements helped position Sunline as a modern, values-driven employer.
